Direct democracy (DD) is an instrument of public freedom. As all other instruments of freedom it's attacked by the foes of democracy not only directly but also by flooding the 'market' with cramped ‘editions’ of DD. 
Exposing fake DD 'ducks' requires open public debate and not surprisingly great pains are taken to control and actually close public debate so that 'ducks' are sold easily and reaching wider consent on collective action for real DD rights be more difficult. So we have to break the monoplies and any other forms of private control on public communication. To get DD elsewhere we first need it in the media and the Net.

Next, we should be aware that in different places and time different sets of DD rights might be needed to produce real control on public power, incl. the 'forth' one. Real control is actually the aim - not just any set of DD rights but the one that shall give us real public freedom. In any case real control is not feasible without DD rights - that's the "universal suffarage" of the 21st century - the main point and next circle of widening of public freedom.